AFAR Media and United MileagePlus partnered on a global search for emerging photography talent through the Photo Awards, celebrating the diverse and creative ways travelers capture the world. Entrants submitted images across five categories—People, Outdoors, Cities, Food, and Style & Design—with Illy Caffè sponsoring the Style & Design category. The contest culminated in a cocktail reception at the San Francisco Art Institute, where winning images were revealed and later exhibited as a month-long installation. A portion of the proceeds supported a local school’s art program, furthering the event’s commitment to creativity and community.