Afar partnered with United MileagePlus on a global search for emerging photography talent through the Photo Awards, celebrating the diverse and creative ways travelers capture the world. Entrants submitted images across five categories—People, Outdoors, Cities, Food, and Style & Design, with Illy Caffè sponsoring the Style & Design category. The program culminated in a cocktail reception at the San Francisco Art Institute, where winning images were unveiled and later showcased in a month-long exhibition. A portion of the proceeds supported a local school’s art program, reinforcing the initiative’s commitment to creativity and community.