Afar Media and United MileagePlus partnered on a global search for emerging photography talent through the Photo Awards, celebrating the diverse and creative ways travelers capture the world. Entrants submitted images across five categories: People, Outdoors, Cities, Food, and Style & Design, with Illy Caffè sponsoring the Style & Design category. The contest culminated in a cocktail reception at the San Francisco Art Institute, where winning images were revealed and later exhibited as a month-long installation. A portion of the proceeds supported a local school’s art program, furthering the event’s commitment to creativity and community.