Popular Photography and Field & Stream partnered with the Country Music Association to deliver an exclusive, behind-the-scenes fan experience in Nashville. The on-site activation brought consumers face to face with leading country music artists through private photo shoots, while also granting front-stage access to photograph performers live on the Chevrolet Riverfront Stage. The experience offered rare editorial-style access typically reserved for professionals, reinforcing the brands’ commitment to giving audiences unparalleled proximity to culture, creativity, and craft.