Afar partnered with Bermuda Tourism Authority to host a cocktail reception during ILTM Cannes, introducing Bermuda’s sense of place to an invited audience of luxury travel advisors and industry leaders. Through destination inspired food, cocktails, hospitality, and conversation, the evening reflected Bermuda’s warmth and character while creating space for connection. Set against the backdrop of Cannes, the reception positioned Bermuda as both approachable and aspirational, reinforcing its story through shared experience.